About 20|20 Supplies

20|20 Supplies was founded in 2020, starting from a single 200 m² warehouse. Our initial portfolio was centred around brands such as Umarex, ATN Optics, AirForce Airguns and Glock. The ambition from day one was not simply to move products from A to B, but to create a distributor that manufacturers and dealers genuinely wanted to work with.

At the end of that first year, Nils van der Kogel joined the company, strengthening the team and helping to build the foundation for the next stage of growth. In 2021, the portfolio expanded significantly with the addition of Vortex Optics, Nikko Stirling and Nuprol. As our dealer network and product range continued to grow, so did the need for additional space and better logistics.

By 2023, our warehouse capacity had doubled from 200 m² to 400 m². But even that quickly became too small. In 2025, 20|20 Supplies moved its warehouse operations to a new 1,000 m² facility, providing substantially more capacity for inventory, fulfilment and future growth. The facility also houses what we believe to be the largest civilian firearms vault in the Netherlands, allowing us to stock and distribute an increasingly broad firearms portfolio. That same year, brands including RTI Arms and Praga Arms were added to our distribution portfolio. 2026 marks another major step forward.

The addition of Smith & Wesson further strengthens our position in the firearms market and represents an important milestone in the development of 20|20 Supplies.

But our growth is not only measured in brands and square metres. During the third quarter of 2026, we are introducing a completely new website and ERP environment, creating a more integrated digital infrastructure for our customers and our own organisation. Under the driven leadership of Dennis van Ravenstein, our entire ICT landscape is being prepared for the future. New systems, integrations and AI-driven functionality are being implemented throughout the organisation to automate repetitive processes, improve data quality, accelerate decision-making and continuously optimise the way we work. For us, AI is not a buzzword. It is becoming an integral part of how we operate — allowing our people to spend less time on repetitive administration and more time on customers, brands and opportunities.

Our logistics organisation is also being further professionalised with the addition of Joost de Nijs, whose focus is on continuously improving our warehouse, fulfilment and logistical processes. By the end of 2026, the 20|20 team is expected to have grown to eleven people.

From 200 m² and a handful of brands to a 1,000 m² operation, an international dealer network and an increasingly diverse portfolio — a lot has changed since 2020. Our approach, however, has not.

Over the years, 20|20 Supplies has developed a broad portfolio across firearms, optics, airguns, airsoft, shooting sports, outdoor and professional applications. We work with established international manufacturers as well as ambitious brands looking to develop their position in the market. Our philosophy is to create long-term relationships rather than simply add as many brands as possible. Where possible, we work closely with our manufacturing partners on distribution strategy, inventory, market development, product launches, dealer support and marketing. At the same time, our dealers benefit from having access to an increasingly broad range of products from a single specialised supplier.

Distribution ultimately comes down to one thing: having the right product available at the right moment. That is why logistics has always been at the centre of 20|20 Supplies. Our 1,000 m² warehouse provides the capacity to keep substantial inventory close to our customers. Combined with increasingly automated ERP, warehouse and order-processing systems, this allows us to process orders efficiently and reliably. And we continue to invest. Automation and AI are increasingly being incorporated into our processes, helping us improve forecasting, administration, product information, order processing and internal workflows. Technology should not replace personal service. It should give our people more time to provide it.

20|20 Supplies was founded with a clear ambition: to build a modern distribution company that combines strong brands, specialist market knowledge, excellent logistics, technology and genuine partnerships.

Every year since 2020 has brought another step forward.

More space.
More brands.
More technology.
More people.
More markets.

But growth itself has never been the end goal.

Our goal is to build an organisation that manufacturers trust with their brands, dealers trust with their business and professional organisations can rely on for specialist products and expertise.

We remain ambitious, entrepreneurial and constantly looking for ways to improve. The company may look very different from the 200 m² warehouse we started with in 2020, but the mentality behind it remains exactly the same.

The name 20|20 Supplies originates from 20/20 vision — a term associated with clarity of sight. When we started the company in 2020, that meaning fitted perfectly with what we wanted to build: a company with a clear vision of distribution and of where the market was heading. The fact that 2020 also became the year the company was founded made the name an obvious choice. Today, that vision is clearer than ever.

20|20 Supplies — Clear vision. True distribution.

And while we are proud of how far 20|20 Supplies has come, we are even more excited about where it is going.